Estate Agent SEO (Search Engine Optimisation)
SEO is the acronym for “Search Engine Optimisation”, which is the procedures and works behind improving a websites visibility in the search engine results pages (SERP’s). In today’s world the industry is a multi billion euro business and growing by the day.
Why does my website need SEO?
You may have the prettiest looking website in your industry, everyone may comment on how kind on the eye your website is, how user friendly they find it and that they want to have one exactly the same as yours! Great comments! But that’s absolutely no use what so ever if real organic visitors can’t find your website.
So you need to give your website every chance possible – by that we mean SEO.
Your website needs to be optimised for relevant search terms, keywords that potential visitors may punch into the major search engines to find what they are looking for. People can probably find your website if they know your companies name or web address but what if they don’t? So marketing your website for search terms that people regularly use is vital for your property website.
Stats say “99% of websites created fail” – which in hindsight does make sense, not every website can be number one for their desired search term keywords and there is a lot of competition out there no matter which industry you work in, let alone Real Estate.
Search Engine Optimisation is not a “do it and leave it” job, with the internet constantly evolving and algorithm’s changing, the person charged with handling the optimisation of your website needs to be able to devote enough time and on a regular basis with the most up to date industry fundamentals as well as keeping abreast with the changes needed to push the website in the right direction.
You must have a strategy for your website marketing, which will include the keyword research, constantly monitor the web ranks, make tweets when necessary and of course be able to implement these fundamentals when ever required.
So you can get me to number one, right?
Unfortunately, all of the search engines keep their algorithm secrets under wraps, so no one really knows what the perfect solution is! However, good SEO’s follow the search engine guidelines which will offer advice on what a certain search engine suggests on practices that are set out as a guidance in order to be found, rank and be indexed.
No SEO company can ever GUARANTEE #1!
The search engines use data they have collected on and off websites, using this data they rank websites on the most relevant and best matched data, basically the search engines are robots and we can’t influence them, all an SEO can do is give you website a helping hand and push them in the right direction. No company can guarantee number one in any search engine, if they do – they are either lying or using “blackhat” techniques that will most probably result in your website being de-indexed from the search results completely.
Consultation – Beginning Your SEO Campaign
If your website is sitting back on the 21st page of your desired keyword search term then your website obviously needs a bit of help, not many people will flick past the 2nd or 3rd pages of the results pages so why not contact us at Alphashare to see how we can help improve your online presence and help you generate more leads!
